Google Analytics Setup
Google Analytics tracks the behavior of visitors at your site and puts your business on Google Map so your customers can easily find you.
Google Analytics works by including JavaScript code on pages in your website that allows you to see what people do when they visit your site. This information is critical for successful campaigns. These are just a few examples of what you need to know.
- How long do they they stay active on your website?
- What pages do they they visit most often?
- How many visitors click to your special offers?
- If they didn’t buy to offer, where did they go next?
- How often they visit your site?
- What are their interests?
Google Analytics is one of the most popular digital analytics software available. It is Google's free service and once it is set up you will get valuable insights that can help you track and shape web strategies that work for you.
Almost all businesses now have or are about to have an online presence through a website. So it’s very important to understand whether your website is achieving your goals.
Whether you have an on-line shopping website or a blog, you need to understand how your visitors travel around your website so you can position your products and services on the most visited pages. The reports and data you get will also help you focus your marketing strategies to attract new visitors; where to place those ads and videos and which days are best to promote your special offers.
Once you have google analytics set up for you, Google Analytics will collect data for you and provide reports that will give you the insights you need to do what works best to achieve the outcome you want. All of this information is free once Google Analytics is set up.
